PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Ecommerce
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
Accelerated Mobile Pages For Ecommerce
On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
How to Set-Up Dynamic Remarketing in AdWords
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
How to Become a Google Trusted Store
Contents The Benefits of Google Certification Preparing Your Team to Meet Google's Service Standards The Basics of Google Certification Technical Issues Involved in Becoming a…
How to Build Trust with Product Ratings
We understand how important product ratings are when building trust and building a retail brand. We understand these ratings help build trust. We know that…
How to Become a Google Premier Partner in 2023
Update 2023 Smarter Ecommerce, also known as smec, became a Google Premier Partner in 2016 for the first time and kept the status ever since.…
Product Descriptions: Elements And Specifications
No matter what you’re selling, your product descriptions have a huge impact on your bottom line. You need good photos, of course. Yet it’s equally…
Attention Retailers and Marketers: GTIN Becomes Mandatory!
On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
Google’s Merchant Promotions: Why and how-to
Contents So what are Merchant Promotions and why should you use them? The beginning Dos Don'ts Is it worth it? Are you aware that an…
How To Structure Text Ad Campaigns?
Contents Breakdown by keyword options Choosing campaign names It certainly pays off to invest time into planning your text ad campaigns and clarifying…
