Innovation Blog

Innovation • 3 Min read

smec Campaign Orchestrator: Price Competitiveness Insights & Advanced Price Filters Guide

Price Competitiveness Insights is a feature set within the smec Campaign Orchestrator designed for PPC Managers that benchmarks product pricing against market averages to optimize…

Lenka Vuksanovic December 4, 2025

Ecommerce • 7 Min read

Wake up: Your ROAS addiction won’t make you profitable!

Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…

Manuel Baudisch August 13, 2024 Sticky

Ecommerce • 6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…

Ralph Mayr February 10, 2022

Innovation • 6 Min read

Innovation leads to change – change leads to success

Reinventing innovation at smec and how constant change is the only way moving forward Those of you, who are familiar with our blog articles revolving…

Georg Hofstadler December 21, 2020

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Innovation • 5 Min read

Roles in innovation: collaboration follows participation

In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…

Georg Hofstadler January 22, 2020

Innovation • 4 Min read

Last Christmas: A Christmas fairytale on how innovation could go

The following text is a Christmas-themed fairytale inspired by our established innovation process here at smec and shows how innovation could actually go. Give it…

Georg Hofstadler December 23, 2019

Innovation • 4 Min read

Power to the people: Innovation is about participation

As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…

Georg Hofstadler December 3, 2019

Innovation • 5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…

Georg Hofstadler October 28, 2019

Innovation • 4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…

Georg Hofstadler September 30, 2019

Innovation

smec Campaign Orchestrator: Price Competitiveness Insights & Advanced Price Filters Guide

Wake up: Your ROAS addiction won’t make you profitable!

NRF 2022: Retail’s Big Show

Innovation leads to change – change leads to success

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Roles in innovation: collaboration follows participation

Last Christmas: A Christmas fairytale on how innovation could go

Power to the people: Innovation is about participation

Killing good ideas for better ones: The 4 phases of innovation

How lean can Lean Innovation really be?

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Get a free account audit with our Performance Max insights tool

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