Wake up: Your ROAS addiction won’t make you profitable!
Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch StickyInnovation
Manuel Baudisch StickyNRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Innovation leads to change – change leads to success
Reinventing innovation at smec and how constant change is the only way moving forward Those of you, who are familiar with our blog articles revolving…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Roles in innovation: collaboration follows participation
In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
Last Christmas: A Christmas fairytale on how innovation could go
The following text is a Christmas-themed fairytale inspired by our established innovation process here at smec and shows how innovation could actually go. Give it…
Power to the people: Innovation is about participation
As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…
Killing good ideas for better ones: The 4 phases of innovation
One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
How lean can Lean Innovation really be?
You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
