SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer
Articles by Karin Schallauer
SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue
Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …
PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Google Shopping Performance Killers
Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Tips and Tricks for your Christmas AdWords campaigns
Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Smarter Ecommerce at dmexco 2017
Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
