Talks & Webinars

2024’s Holiday Season is gearing up to be the most competitive in recent years. Between inflation making an unwanted comeback and the heavy hitters from East and West ready to dominate the markets, online retailers face their hardest challenges.

By popular demand, Mike Ryan turned one of this year’s best OMR and IRX masterclasses into an insightful webinar. Gain practical tips from over 3,000 PMax campaigns to unlock the full potential of Google’s “Black Box”.

Explore the untapped potential of Google’s Auction Insights, where you’ll learn advanced strategies for competitive analysis, custom metrics calculation, and innovative applications to outsmart your competition and dominate your market.

From global market dynamics to the latest in AI and consumer behavior, this playbook is a must for CMOs who aim to lead and succeed in 2024 ecommerce. We cover channels, demographics & behavior, analytics, martech, and tactics.

Tapping into data from 3,000 PMax campaigns, Mike Ryan, Head of Ecommerce Insights at smec, will offer an exceptional level of detail and analysis. The aim is to bring you up to speed and share the knowledge we have accumulated over time.

In our joint webinar with metoda GmbH, we aim to help online retailers discover effective tactics to enhance retail readiness, optimize product categorization, target specific audiences, and improve price-performance dynamics.

Ecommerce is settling into the “new normal”. After a high growth period, online retailers are faced with challenges such as low consumer demand and highly price sensitive customers. Finding the right strategies to be profitable is more important than ever.

In 2023, Microsoft introduced advertisers to their AI-powered BING search, ability to show the best ad for an individual person in the right place at the right moment with the Microsoft Audience Network, and made headlines powering Netflix’s advertising.

In 2022, online retailers faced challenges with supply chain disruptions and new advertising strategies. That’s why, we analyzed data & benchmarks from 2022 & provided key takeaways for a successful 2023 ecommerce strategy.

In our joint webinar with Google we deep dive into retail benchmarks, performance trends and special peak season strategies for PMax. Learn how to calculate smart seasonality adjustments, to reflect seasonal goals via campaign structure & more.

Google Analytics 4 is due to replace Universal Analytics next year. That seems like a long time away, but given that Analytics is an integral & crucial part of many retailers’ reporting, the time to start preparing for the switch is NOW!

Performance Max requires online retailers to come up with strong strategies to guide campaigns with supportive data. More than ever before, it’s important to know exactly which data to use and how. Learn how to set up campaigns for success in our webinar.

2022 is a year full of changes in the Google Ads universe: Performance Max Campaigns are due to replace Smart Shopping Campaigns and Responsive Search Ads (RSA) are taking over Expanded Text Ads. Learn how to adapt in our webinar.

Get a look into the “The Future of Ecommerce”: Thought leaders such as futurologist Tristan Horx and former CEO of Amazon UK & ASOS Brian McBride joined us on our Great Day to look at future trends in online retail.

Ambitious retailers and smec experts discuss future-oriented, sustainable paid search: Moving to more mature metrics for optimisation, removing wrong assumptions that strategies are based on, and setting digital channels up for long term success.

Google might be the big player, but Microsoft Advertising is a channel of increasing importance for online retailers. Knowing how it can support your growth goals can be a differentiating factor in the ever intensifying race for market share.

Grow in an increasingly competitive environment: In our OMR 2021 talk you’ll get an advanced guide to aligning Google Shopping with your business objectives and learn the best approaches to data integration and product scoring.

Grab the recordings of our Great Day Europe 2021 event and get valuable insights: Benefit from exclusive insights from marketplace giant eMAG and learn all about major Google Shopping trends from smec’s Mike Ryan.

More possibilities to optimize your bids thanks to a granular product structure? Gain more insights into campaign performance by using custom labels? Optimise CPC bids of Shopping Ads via bid modifiers? Learn how to do it.

Find out what levers retail decision makers and digital marketers in the UK rely on in order to expand their market share. Gain valuable insights from experienced professionals such as Cas Paton from OnBuy.com.

Google as a quasi-marketplace and major source of traffic to marketplaces shapes the dynamics of Google Shopping significantly. Mike Ryan, Head of Retail Insights, delves deeper into what this means for both retailers and marketplaces.

Looking at the right metrics is key to remaining at the top of the ecommerce game. Learn more about how to align Shopping with business objectives, best practices for data integration and competitive differentiation.