Zalando's decision to ban high-return shoppers highlights a critical, margin-eating problem: high return rates are the #1 profit…
Back in May 2023, Google teased new AI-powered search features that will eventually open up a new horizon…
Google AI Mode is Google’s conversational search experience that can surface ads inside AI-generated answers. For ecommerce, eligibility…
Is it too early to talk about Christmas? Not if you want to win Q4. The gravity of…
Listen closely. Hear that? It's the sound of silence of the Google Shopping auction without its loudest voice.…
Rolling out globally in beta this month, one toggle away from turning ho-hum Search ads into an AI-powered…
Can a saturated market handle this much competition? Germany's ecommerce market is getting even more intense — and this time,…
If you feel like Google Ads is in a bit of an identity crisis, that's because it is.…
In our PMax mistakes article we talked about the two biggest mistakes you can make in setting up…
Super Bowl season is here. And just like in football, a solid game plan makes all the difference.…
Trying to keep up with Google’s latest PMax updates feels like chasing a moving target—blindfolded. More control, more…
Navigating the ecommerce landscape these days feels like trying to master a high-stakes chess game, with ever-evolving rules…
Black Friday came, saw, and conquered, leaving behind impressive sales figures—and even more questions for e-commerce advertisers. Sure,…
If you haven't played with it before, Google’s Bid Simulator promises to predict how adjustments to your ROAS targets or…
If you had any doubts that Google is going to double (and triple) down on AI, then their latest…
When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping…
Ever get the feeling that Google's Performance Max is playing a little too fast and loose with your brand traffic?…
If you’ve ever been thrilled by the click-through rates on your Google Ads, only to be disappointed by…
First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you…
Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's…
