Analytics  •  5 Min read

Black Friday Google Ads Q&A: Expert insights for higher profits

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With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation, and overall competitive positioning. Following Mike Ryan’s 2024 Holiday Season Action Plan webinar, we received some great follow-up questions via email that deserve a closer…

Manuel Baudisch

PPC Pulse

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First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you…
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Profit Optimization for Smart Bidding – Are you ready?

Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's…
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PMax is a Google Ads onion: The more layers you peel back, the more lie underneath. During the Q&A session of our newest…
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Google Meridian and Temu’s ad shift: What marketers need to know

Marketing mix modelling has been around for a while, but recent developments are putting it back in the…
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PMax and Brand Bidding: Are you ready to hand over the keys to Google?

In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams…
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Google Ads  •  4 Min read

Target ROAS changes in Google Ads: Your FAQ guide

Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can…

Ecommerce growth strategies