Google Marketing Live 2018 – Age of Assistance
At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Google Text Ads
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Similar Audiences and the Acquisition of New Potential Customers
Audience based targeting is becoming one of 2017’s most used PPC buzzwords (seemingly topped only by machine learning). Similar audiences for search, which has just…
Expanded Text Ads: New Deadline
The hype was real when Google announced the Expanded Text Ads: It was the biggest change since Google launched AdWords in 2000. Now you have a…
How To Structure A Successfull Adwords Campaign?
Best practices and limitations It will certainly pay off to invest a lot of time into planning your campaign and to think about the goals…
Limited Google Adwords Budgets
Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…
