Responsive search ads and expanded text ads: differences & recommendations
Everyone knows Google likes to test new ad formats or change existing ones. In 2016, for example, they introduced expanded text ads; this year, they…
Google Text Ads
Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Google Marketing Live 2018 – Age of Assistance
At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Similar Audiences and the Acquisition of New Potential Customers
Audience based targeting is becoming one of 2017’s most used PPC buzzwords (seemingly topped only by machine learning). Similar audiences for search, which has just…
Expanded Text Ads: New Deadline
The hype was real when Google announced the Expanded Text Ads: It was the biggest change since Google launched AdWords in 2000. Now you have a…
How To Structure Text Ad Campaigns?
It will certainly pay off to invest a lot of time into planning your text ad campaign and to think about the goals the…
Limited Google Adwords Budgets
Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…
