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Google Text Ads

Google Ads Automation  •  4 Min read

Boosting your Search performance with Keyword Sourcing is brilliant

Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…
Christian Kolb January 13, 2020
Ecommerce  •  4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
Irene Ehrengruber October 24, 2019
Google Ads | Google Ads Automation | Machine Learning  •  4 Min read

Responsive search ads and expanded text ads: differences & recommendations

Everyone knows Google likes to test new ad formats or change existing ones. In 2016, for example, they introduced expanded text ads; this year, they…
Thomas Kalischko December 18, 2018
Google Shopping | Machine Learning  •  3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer October 3, 2018
Ecommerce | Google Ads | Google Shopping  •  3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Christopher Rogl September 18, 2018
Google Shopping | Machine Learning | News  •  2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Thomas Kalischko July 12, 2018
Ecommerce | Google Ads Automation | Google Shopping | News  •  3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Karin Schallauer November 20, 2017
Google Ads Automation  •  4 Min read

Similar Audiences and the Acquisition of New Potential Customers

Audience based targeting is becoming one of 2017’s most used PPC buzzwords (seemingly topped only by machine learning). Similar audiences for search, which has just…
Stefan Eibl June 14, 2017
Google Ads Automation  •  2 Min read

Expanded Text Ads: New Deadline

The hype was real when Google announced the Expanded Text Ads: It was the biggest change since Google launched AdWords in 2000. Now you have a…
Viljem Pitako September 14, 2016
Ecommerce | Google Ads Automation  •  2 Min read

How To Structure Text Ad Campaigns?

It will certainly pay off to invest a lot of time into planning your text ad campaign and to think about the goals the…
Birgit Kirchhofer August 16, 2012
Ecommerce | Google Ads Automation  •  3 Min read

Limited Google Adwords Budgets

Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…
Reinhard Einwagner August 16, 2012
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