🏆Most Influential PPC Experts by PPCsurvey.com (#7 for 2024)
Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.
As a seasoned content creator and thought leader, Mike is the force behind the popular "Growing Ecommerce" podcast, where he discusses industry trends, performance marketing tactics, and the evolving dynamics of digital advertising. His deep analytical approach—whether it’s dissecting Performance Max campaigns or refining profit-based bidding strategies—has earned him recognition among peers and in leading industry publications. Mike’s commitment to innovation and his ability to translate complex data into actionable insights make him a trusted advisor for clients and an inspiring speaker at major conferences (SMX, OMR, DMEXCO, IRX).
These diverse experiences and his passion for continuous learning position Mike as a key influencer in the ecommerce space, dedicated to helping businesses navigate and thrive in the digital era.
Believe it or not, it has been three years since Google started the wide-scale rollout of Performance Max campaigns. Time flies when you're having fun…
Trying to keep up with Google’s latest PMax updates feels like chasing a moving target—blindfolded. More control, more transparency, more pro features—kind of. Many of…
When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping impressions and dividing them by the total…
At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…
There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
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Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
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Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…