Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.

As a seasoned content creator and thought leader, Mike is the force behind the popular "Growing Ecommerce" podcast, where he discusses industry trends, performance marketing tactics, and the evolving dynamics of digital advertising. His deep analytical approach—whether it’s dissecting Performance Max campaigns or refining profit-based bidding strategies—has earned him recognition among peers and in leading industry publications. Mike’s commitment to innovation and his ability to translate complex data into actionable insights make him a trusted advisor for clients and an inspiring speaker at major conferences (SMX, OMR, DMEXCO, IRX).

These diverse experiences and his passion for continuous learning position Mike as a key influencer in the ecommerce space, dedicated to helping businesses navigate and thrive in the digital era.