Google’s update tsunami: Shopping & PMax in one account
If you had any doubts that Google is going to double (and triple) down on AI, then their latest updates to Google Shopping are probably going…
Google Ads
PMax impression share: How it compares to Standard Shopping
When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping impressions and dividing them by the total…
Black Friday Google Ads Q&A: Expert insights for higher profits
With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation,…
Manuel Baudisch StickyIs PMax eating your brand search? A script to find out
Ever get the feeling that Google's Performance Max is playing a little too fast and loose with your brand traffic? You're not alone. With PMax's blending of brand…
Google Ads profitability: Why clicks aren’t telling the whole story
If you’ve ever been thrilled by the click-through rates on your Google Ads, only to be disappointed by the actual sales: Welcome to the club. This "clicked…
Wake up: Your ROAS addiction won’t make you profitable!
Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch StickyPage Feeds in PMax: Your new best friend.
First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you streamline and optimize your ad campaigns by…
Profit Optimization for Smart Bidding – Are you ready?
Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's a game-changer for Performance Max (PMax) and…
3 PMax tactics Google hides from you
PMax is a Google Ads onion: The more layers you peel back, the more lie underneath. During the Q&A session of our newest webinar, you threw PPC masterchef Mike Ryan dozens of…
18 PMax secrets: Seasonality adjustments & more
When it comes to Performance Max (PMax) campaigns, there's always a lot more ground to cover. During my Q&A marathon after our most recent webinar…
Michael Ryan StickyAI limitations in PPC: The human touch in Performance Max
Let’s talk about the elephant in the room: With the rise of PMax’s AI-driven advertising, what are the chances of technology replacing the human marketer? …
Manuel Baudisch StickyMulti-dimensional Product Segmentation: Road to PMax success
The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era…
Manuel Baudisch StickyPMax and Brand Bidding: Are you ready to hand over the keys to Google?
In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…
Product scoring in PMax & more digital ads trends in 2024
If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…
Manuel Baudisch StickyTarget ROAS changes in Google Ads: Your FAQ guide
Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…
