Google Ads

Google AI Mode is Google’s conversational search experience that can surface ads inside AI-generated answers. For ecommerce, eligibility leans on AI-powered campaign types (e.g., Performance…

Is it too early to talk about Christmas? Not if you want to win Q4. The gravity of Black Friday is so strong that it…

Listen closely. Hear that? ​​It's the sound of silence of the Google Shopping auction without its loudest voice. In an unprecedented move, Amazon has gone…

Rolling out globally in beta this month, one toggle away from turning ho-hum Search ads into an AI-powered conversion magnet. No migration, no drama —…

If you feel like Google Ads is in a bit of an identity crisis, that's because it is. First, Performance Max swallowed Smart Shopping and…

In our PMax mistakes article we talked about the two biggest mistakes you can make in setting up your Performance Max campaigns. But how do…

Super Bowl season is here. And just like in football, a solid game plan makes all the difference. If you step onto the field with…

Trying to keep up with Google’s latest PMax updates feels like chasing a moving target—blindfolded. More control, more transparency, more pro features—kind of. Many of…

Black Friday came, saw, and conquered, leaving behind impressive sales figures—and even more questions for e-commerce advertisers. Sure, the US still wears the crown with…

If you haven't played with it before, Google’s Bid Simulator promises to predict how adjustments to your ROAS targets or budgets could impact your future campaigns. If it…

If you had any doubts that Google is going to double (and triple) down on AI, then their latest updates to Google Shopping are probably going…

When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping impressions and dividing them by the total…

Ever get the feeling that Google's Performance Max is playing a little too fast and loose with your brand traffic? You're not alone. With PMax's blending of brand…

If you’ve ever been thrilled by the click-through rates on your Google Ads, only to be disappointed by the actual sales: Welcome to the club. This "clicked…