Free Webinar with Optmyzr: Google Quality Score Change
On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although this announcement was posted "only" on Google+,…
Google Shopping Feed Update: Global Trade Item Number (GTIN)
An internal study conducted by Google shows that online retailers can generate 40% more clicks on their Shopping ads if they use valid Global Trade Item Numbers in their product…
Apple VS. Samsung: Google Shopping Search Query Analysis
When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior
Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…
Live-Webinar: 5 Next Level Google Shopping Strategies
Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…
The Important Parts Of A Google Shopping Feed
The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
5 Secrets About Google Shopping You Should Know
Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Google’s Merchant Promotions: Why and how-to
Contents So what are Merchant Promotions and why should you use them? The beginning Dos Don'ts Is it worth it? Are you aware that an…
SMX London – Recap
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
How To Structure Text Ad Campaigns?
Contents Breakdown by keyword options Choosing campaign names It certainly pays off to invest time into planning your text ad campaigns and clarifying…
