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smec – Smarter Ecommerce

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Google Shopping  •  < 1

Upcoming PPC And SEM Events

We are looking forward to two of the most exciting events this year: The OMCap in Berlin and the awesome Hero Conf 2015 in London:…
Viljem Pitako October 6, 2015
Google Shopping  •  < 1

Free Webinar with Optmyzr: Google Quality Score Change

On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although this announcement was posted "only" on Google+,…
Viljem Pitako September 27, 2015
Google Shopping  •  2 Min read

Google Shopping Feed Update: Global Trade Item Number (GTIN)

An internal study conducted by Google shows that online retailers can generate 40% more clicks on their Shopping ads if they use valid Global Trade Item Numbers in their product…
Viljem Pitako September 15, 2015
Data Science  •  2 Min read

Apple VS. Samsung: Google Shopping Search Query Analysis

When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
Thomas Otzasek September 6, 2015
Data Science  •  2 Min read

How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior

Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…
Thomas Otzasek August 25, 2015
Google Shopping  •  < 1

Live-Webinar: 5 Next Level Google Shopping Strategies

Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…
Michaela Scharrer August 21, 2015
Google Shopping  •  2 Min read

The Important Parts Of A Google Shopping Feed

The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
Christopher Rogl August 7, 2015
Google Shopping  •  4 Min read

5 Secrets About Google Shopping You Should Know

Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Viljem Pitako June 18, 2015
Ecommerce  •  4 Min read

Google’s Merchant Promotions: Why and how-to

Contents So what are Merchant Promotions and why should you use them? The beginning Dos Don'ts Is it worth it? Are you aware that an…
Viljem Pitako May 27, 2015
Google Shopping  •  3 Min read

SMX London – Recap

You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
Michaela Scharrer May 20, 2015
Ecommerce  •  < 1

How To Structure Text Ad Campaigns?

  Contents Breakdown by keyword options Choosing campaign names   It certainly pays off to invest time into planning your text ad campaigns and clarifying…
Birgit Wimmer August 16, 2012

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