Attention: Smart Shopping campaigns are being sunset by Google. They are replaced by Performance Max campaigns in September 2022. To find out more about what…
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…