Black Friday Google Ads Q&A: Expert insights for higher profits
With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation,…
Analytics
Google Meridian and Temu’s ad shift: What marketers need to know
Marketing mix modelling has been around for a while, but recent developments are putting it back in the spotlight. The loss of traditional tracking methods…
Decoding data-driven attribution (DDA) in PMax: What you need to know
At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…
Is Google Analytics illegal? Here’s our take
The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Shopping Insights additions: Get to know the ins and outs of your brands
Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
How to implement GDPR-compliant IP anonymization in Google Analytics
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Data discrepancies between Google Analytics and other systems
As an online manager, you know the issue only too well: You have correctly integrated Google Analytics, you place ads in various other online marketing…
