Analytics Blog

Analytics • 5 Min read

Black Friday Google Ads Q&A: Expert insights for higher profits

With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation,…

Manuel Baudisch October 1, 2024 Sticky

Analytics • 3 Min read

Google Meridian and Temu’s ad shift: What marketers need to know

Marketing mix modelling has been around for a while, but recent developments are putting it back in the spotlight. The loss of traditional tracking methods…

Lenka Vuksanovic March 11, 2024

Analytics • 4 Min read

Decoding data-driven attribution (DDA) in PMax: What you need to know

At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…

Michael Ryan January 15, 2024

Analytics • 3 Min read

Is Google Analytics illegal? Here’s our take

The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…

Michael Gruber January 21, 2022

Analytics • 4 Min read

How to drive conversions with server-side tagging

Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…

Maximilian Leitner December 10, 2021

Analytics • 4 Min read

How to use predictive audiences in Google Analytics 4

Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…

Phillip Ivellio-Vellin October 21, 2021

Analytics • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Michael Ryan December 15, 2020

Analytics • 3 Min read

Google Analytics 4: cross-channel measurement, privacy & more

Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…

Michael Gruber December 2, 2020

Analytics • 6 Min read

Along the customer journey: How data-driven attribution and game theory connect

Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…

Reinhard Einwagner July 23, 2020

Analytics • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Analytics • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Analytics • 6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…

Michael Ryan April 2, 2020

Analytics • 2 Min read

Tag Manager: Custom Tag Firing Schedule

Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…

Jürgen Eppinger August 29, 2018

Analytics • 2 Min read

Parallel Tracking in Google AdWords

In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…

Jürgen Eppinger July 31, 2018

Analytics

Black Friday Google Ads Q&A: Expert insights for higher profits

Google Meridian and Temu’s ad shift: What marketers need to know

Decoding data-driven attribution (DDA) in PMax: What you need to know

Is Google Analytics illegal? Here’s our take

How to drive conversions with server-side tagging

How to use predictive audiences in Google Analytics 4

2020 Black Friday performance report for Google Shopping

Google Analytics 4: cross-channel measurement, privacy & more

Along the customer journey: How data-driven attribution and game theory connect

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Shopping Insights additions: Get to know the ins and outs of your brands

4 new ways to explore your Shopping data in Whoop!

Tag Manager: Custom Tag Firing Schedule

Parallel Tracking in Google AdWords

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