Max CPA vs Average CPA – Or: Profitability vs Wide Reach
Online Marketers often have to optimize their performance in favor of Cost per Acquisition (CPA). In this post we will show you the difference between…
Google Shopping
The Google Shopping Blog
Win Tickets for the e-Commerce Day 2016
On 29th of April the e-Commerce Day 2016 will take place in Cologne, where you can meet the Whoop!-Team. Find out below how you can…
Mobile Bid Modifiers For Google Shopping
Mobile is on the rise - especially for Google Shopping. According to RKG's Digital Marketing Report in Q3/2015 PLA's Clicks rose about 166% YoY and…
Recap: London’s Biggest Retail And Ecommerce Expo – RBTE 2016
Think of an exhibition, where every technology provider you need for the retail business is there: From payments and security to ecommerce and logistics -…
Meet us at our Upcoming Events
Reading about Whoop! and our journey is one thing – meeting us live is another! Don’t miss the chance to get in touch with our…
Data Science 101: The Mean Is Not Enough?!
Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…
Webinar: How Google Shopping can grow your Business in 2016
The new year started and we welcome it with a new webinar. Google Shopping is a great channel to boost your sales (yes, it has…
How To Structure Your Google Shopping Campaigns
Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…
Google Shopping Strategies: ROAS vs CPA
If you use Google Shopping and you want to optimize your ad spending this blog post is definitely for you! Google Shopping is always payed…
Next Level Google Shopping Strategies – Advanced Bid Strategies
Google Shopping is still growing incredibly fast (see: Google Shopping Ads Growing Rapidly) and Google is increasingly pushing Shopping Ads on mobile. If your…
Open Source Machine Learning from Google
We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…
Meet Us At The Search Conference
The Whoop-Team is already excited to visit the Search Conference in Munich on 10th of November 2015. Don’t miss the talk of our Head of…
Impressions From The Hero Conf 2015 London – Day 2
Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from day 1 here. Today was…
Impressions From The Hero Conf 2015 London
"We think it’s safe to say that Hero Conf is not your typical conference experience" says Hero Conf about Hero Conf. After the first day…
20% Discount On All Hero Conf 2015 Tickets
We are looking forward to the Hero Conf 2015 in London. And no, we won't use the saying "London calling" right now (BTW: The Clash…
Upcoming PPC And SEM Events
We are looking forward to two of the most exciting events this year: The OMCap in Berlin and the awesome Hero Conf 2015 in London:…
Free Webinar with Optmyzr: Google Quality Score Change
On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although this announcement was posted "only" on Google+,…
Google Shopping Feed Update: Global Trade Item Number (GTIN)
An internal study conducted by Google shows that online retailers can generate 40% more clicks on their Shopping ads if they use valid Global Trade Item Numbers in their product…
Apple VS. Samsung: Google Shopping Search Query Analysis
When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior
Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…
