Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Google Shopping
The Google Shopping Blog
Absolute Top Impression Share — What is it?
Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool
We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
HeroConf London: Most Innovative Talk
In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…
Join Us At The HeroConf London 2016
From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with…
Accelerated Mobile Pages For Ecommerce
On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
SMX East 2016: Optimize Google Shopping With The Help of Euclid
One of the world’s largest Search Marketing Conference and Expo is over: The SMX East 2016 took place on September 27-29 in New York. We…
How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
Recap: That Was The DMEXCO 2016
Yes, it was hot in Cologne at the dmexco - and not only because of the high temperature of 30° celsius! Over 50,000 visitors traveled…
