If you had any doubts that Google is going to double (and triple) down on AI, then their latest…
When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping…
Ever get the feeling that Google's Performance Max is playing a little too fast and loose with your brand traffic?…
If you’ve ever been thrilled by the click-through rates on your Google Ads, only to be disappointed by…
First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you…
Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's…
PMax is a Google Ads onion: The more layers you peel back, the more lie underneath. During the Q&A session of our newest…
Marketing mix modelling has been around for a while, but recent developments are putting it back in the…
In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams…
Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can…
When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How…
At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t…
