smec Blog | Follow current Ecommerce News, Trends & Insights

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Ecommerce • 7 Min read

How ecommerce businesses can prepare for the short and long term

Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…

Viswanath Sankaran July 27, 2020

Analytics • 6 Min read

Along the customer journey: How data-driven attribution and game theory connect

Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…

Reinhard Einwagner July 23, 2020

Google Ads • 8 Min read

Going beyond ROAS: 5 additional PPC campaign metrics to watch

PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…

Raphael Wakounig July 21, 2020

Google Shopping • 6 Min read

What ‘free product listings’ mean for the future of Google Shopping campaigns

On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…

Ali Saleh July 16, 2020

Analytics • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Analytics • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Machine Learning • 5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…

Mark Haupt May 19, 2020

Ecommerce • 7 Min read

5 major COVID-19 ecommerce trends & how you can respond

The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models have been challenged and replaced, while those with strong online presence…

Ali Saleh May 14, 2020

News • 2 Min read

Talking strategy: A new force for smec’s international consulting

A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…

Philipp Reiter May 13, 2020

News • 2 Min read

Corona crisis in online retail: Many industries were hit hard – and some even harder

Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…

Philipp Reiter May 7, 2020

Ecommerce • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020

Ecommerce • 6 Min read

3 strategies for retailers responding to COVID-19

And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…

Raphael Wakounig April 20, 2020

Ecommerce • 5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

How ecommerce businesses can prepare for the short and long term

Along the customer journey: How data-driven attribution and game theory connect

Going beyond ROAS: 5 additional PPC campaign metrics to watch

What ‘free product listings’ mean for the future of Google Shopping campaigns

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Shopping Insights additions: Get to know the ins and outs of your brands

Can PPC bid automation algorithms respond to a pandemic?

5 major COVID-19 ecommerce trends & how you can respond

Talking strategy: A new force for smec’s international consulting

Corona crisis in online retail: Many industries were hit hard – and some even harder

New ABS filter options: How to make the most of sale price & price range

3 strategies for retailers responding to COVID-19

Stay focused: 3 long-term PPC automation results

Solutions

Company

Resources

Get in touch

Follow us

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Curious about better results through
smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

Performance Max Optimization

Cross-Channel Advertising

Expert Services

Comparison Shopping Service

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Curious about better results through smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

Cross-Channel
Advertising

Expert
Services

Curious about better results through
smart product segmentation?