Going beyond ROAS: 5 additional PPC campaign metrics to watch
PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Google Ads
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
