News Archives

News • 3 Min read

smec launches Marketing Mix Modeling: independent proof of the true return on advertising

The new solution shows brands and retailers what each marketing channel contributes to revenue, independent of the ad platforms, and turns that insight into clear…

Roman Doppler October 1, 2026

News • 3 Min read

Going global, guided by Google: smec joins the exclusive International Growth Agency Program (IGAP)

Today, we are thrilled to announce a major milestone that takes our strategic capabilities to a truly global stage: smec is officially certified as an…

Christian Dale June 10, 2026

News • 3 Min read

smec named Drum Awards Finalist for River Island Strategy: Unlocking +34% Revenue via AI-Driven Product Scoring

smec is a Drum Awards Finalist in the Search category for their work with River Island, a leading UK fashion retailer. By using the smec…

Christian Dale May 7, 2026

News • 3 Min read

From Black Boxes to Business Results: Why smec is a Finalist for the European Search Awards 2026

The European Search Awards 2026 has named smec a finalist in two premier categories: Best PPC Management Software Suite (with Shade Station) and Best Use…

Christian Dale April 8, 2026

News • 3 Min read

Smarter Ecommerce (smec) Named Finalist for Google Ads Impact Award 2025 in International Growth Category

Smarter Ecommerce (smec) proudly announces it has been named a Finalist for the Google Ads Impact Award 2025 in the highly competitive International Growth category.…

Roman Doppler October 22, 2025

Analytics • 6 Min read

PMax Channel Reports are here! What Google isn’t showing you.

Google’s long-awaited Performance Max Channel Report is finally here! Well. Almost. Currently in beta and rolling out to a limited set of advertisers, this new…

Manuel Baudisch May 22, 2025

News • 5 Min read

We grow ecommerce together.

In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…

Sophie Messner April 7, 2022

Ecommerce • 6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…

Ralph Mayr February 10, 2022

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

News • 2 Min read

Talking strategy: A new force for smec’s international consulting

A highly successful bid management tool called Whoop!, a company name that almost acts like a slogan, as it already conveys the promise, and now…

Philipp Reiter May 13, 2020

News • 2 Min read

Corona crisis in online retail: Many industries were hit hard – and some even harder

Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…

Philipp Reiter May 7, 2020

News • < 1

COVID-19: smec is 100% operational and 100% available for you

Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…

Philipp Reiter March 20, 2020

Innovation • 5 Min read

Roles in innovation: collaboration follows participation

In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…

Georg Hofstadler January 22, 2020

Innovation • 4 Min read

Power to the people: Innovation is about participation

As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…

Georg Hofstadler December 3, 2019

Google Shopping • 5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Mike Ryan November 20, 2019

Microsoft Advertising • 2 Min read

smec nominated twice for Microsoft Advertising Regional Partner Awards 2019

With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…

Philipp Reiter November 12, 2019

Innovation • 5 Min read

Killing good ideas for better ones: The 4 phases of innovation

One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…

Georg Hofstadler October 28, 2019

Blog • 3 Min read

Challenge accepted: my first month @ smec

First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…

Sarah Hiesl October 7, 2019

Innovation • 4 Min read

How lean can Lean Innovation really be?

You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…

Georg Hofstadler September 30, 2019

Ecommerce • 2 Min read

PSD2 – The new European legislation in a nutshell

Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…

Sarah Hiesl August 5, 2019

News

smec launches Marketing Mix Modeling: independent proof of the true return on advertising

Going global, guided by Google: smec joins the exclusive International Growth Agency Program (IGAP)

smec named Drum Awards Finalist for River Island Strategy: Unlocking +34% Revenue via AI-Driven Product Scoring

From Black Boxes to Business Results: Why smec is a Finalist for the European Search Awards 2026

Smarter Ecommerce (smec) Named Finalist for Google Ads Impact Award 2025 in International Growth Category

PMax Channel Reports are here! What Google isn’t showing you.

We grow ecommerce together.

NRF 2022: Retail’s Big Show

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Talking strategy: A new force for smec’s international consulting

Corona crisis in online retail: Many industries were hit hard – and some even harder

COVID-19: smec is 100% operational and 100% available for you

Roles in innovation: collaboration follows participation

Power to the people: Innovation is about participation

Enhanced ABS for your Shopping strategies – and more to come!

smec nominated twice for Microsoft Advertising Regional Partner Awards 2019

Killing good ideas for better ones: The 4 phases of innovation

Challenge accepted: my first month @ smec

How lean can Lean Innovation really be?

PSD2 – The new European legislation in a nutshell

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The Ultimate Guide to AI Max

A free guide answering the PPC community's biggest questions about AI Max for Google Search.

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