4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Google Shopping
The Google Shopping Blog
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Revealed: Amazon’s auction power in Google Shopping for 3 key industries
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Google Shopping with limited budgets: Three tips for managing your account
Limited budgets are always a constraint for sustainable growth in a Google Ads campaign. They limit the number of auctions you can participate in and…
Black Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
A deeper look at Smart Shopping campaigns
Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
Advanced Google Shopping Campaign Structures – Query Sculpting in 2023
Is this advanced technique for Shopping campaigns still working in 2023? This article was published back in 2019. In the wake of Performance Max -…
Smart Shopping placements: insights into a black box?
Attention: Smart Shopping campaigns are being sunset by Google. They are replaced by Performance Max campaigns in September 2022. To find out more about what…
SMX Munich recap: of benchmarks and seasonalities
On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue
Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
Winner: 2018 Google Premier Partners Award for Shopping Innovation
At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
Ecommerce Expo London recap: AI, machine learning and more
Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
