The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
On July 15th, 2017 we relocated our company headquarters to Tabakfabrik Linz, an architectural masterpiece built from designs by Peter Behrens, the leading representative of…
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
Two weeks ago we published the first part of our Google Shopping Q&A which included 12 interesting questions from Quora, Reddit and the Google AdWords…
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…