How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
Recap: That Was The DMEXCO 2016
Yes, it was hot in Cologne at the dmexco - and not only because of the high temperature of 30° celsius! Over 50,000 visitors traveled…
Google Shopping Q&A – Part 2
Two weeks ago we published the first part of our Google Shopping Q&A which included 12 interesting questions from Quora, Reddit and the Google AdWords…
How to Set-Up Dynamic Remarketing in AdWords
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
How to Sell Custom Goods and Used Products on Google Shopping
Over the past several years, Google Shopping has evolved into an even more powerful channel for ecommerce—even for sellers of custom, hand-made, vintage, or used…
Google Shopping Product Feed: All Mandatory Attributes at a Glance
Content: What's inside? All mandatory attributes The Feed is the beating heart of your PLA campaign Quiz question: How many different attributes can a…
How to Become a Google Trusted Store
Contents The Benefits of Google Certification Preparing Your Team to Meet Google's Service Standards The Basics of Google Certification Technical Issues Involved in Becoming a…
How to Build Trust with Product Ratings
We understand how important product ratings are when building trust and building a retail brand. We understand these ratings help build trust. We know that…
How to Become a Google Premier Partner in 2023
Update 2023 Smarter Ecommerce, also known as smec, became a Google Premier Partner in 2016 for the first time and kept the status ever since.…
smec is Google Premier Partner
Three years ago, Google launched the Google Partners program to connect businesses with online professionals and agencies. Google Partners commit to keeping their product knowledge…
Product Descriptions: Elements And Specifications
No matter what you’re selling, your product descriptions have a huge impact on your bottom line. You need good photos, of course. Yet it’s equally…
How To Identify Winners And Losers In Google Shopping
Contents What are winners and losers? How to identify them and improve your Google Shopping Performance Take-home messages They are well known, and every…
HeroConf Philadelphia 2016 – Recap and Impressions
Ok, this might be a bit late for a recap, but I honestly need to say that the HeroConf Philadelphia was awesome and I really…
Attention Retailers and Marketers: GTIN Becomes Mandatory!
On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for all new and in-stock…
Max CPA vs Average CPA – Or: Profitability vs Wide Reach
Online Marketers often have to optimize their performance in favor of Cost per Acquisition (CPA). In this post we will show you the difference between…
Win Tickets for the e-Commerce Day 2016
On 29th of April the e-Commerce Day 2016 will take place in Cologne, where you can meet the Whoop!-Team. Find out below how you can…
Mobile Bid Modifiers For Google Shopping
Mobile is on the rise - especially for Google Shopping. According to RKG's Digital Marketing Report in Q3/2015 PLA's Clicks rose about 166% YoY and…
Recap: London’s Biggest Retail And Ecommerce Expo – RBTE 2016
Think of an exhibition, where every technology provider you need for the retail business is there: From payments and security to ecommerce and logistics -…
Meet us at our Upcoming Events
Reading about Whoop! and our journey is one thing – meeting us live is another! Don’t miss the chance to get in touch with our…
Data Science 101: The Mean Is Not Enough?!
Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…
