4 new ways to explore your Shopping data in Whoop!
Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
COVID-19: smec is 100% operational and 100% available for you
Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Roles in innovation: collaboration follows participation
In my other blog article before I wrote this one I emphasised how important it is to motivate people in your organisation to participate in…
Boosting your Search performance with Keyword Sourcing is brilliant
Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…
Last Christmas: A Christmas fairytale on how innovation could go
The following text is a Christmas-themed fairytale inspired by our established innovation process here at smec and shows how innovation could actually go. Give it…
Power to the people: Innovation is about participation
As you may have read in my former blog posts regarding innovation at Smarter Ecommerce, we always try to improve the status quo here at…
Revealed: Amazon’s auction power in Google Shopping for 3 key industries
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Enhanced ABS for your Shopping strategies – and more to come!
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Google Shopping with limited budgets: Three tips for managing your account
Limited budgets are always a constraint for sustainable growth in a Google Ads campaign. They limit the number of auctions you can participate in and…
smec nominated twice for Microsoft Advertising Regional Partner Awards 2019
With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…
Growth with Microsoft Advertising: Bing Shopping campaigns
A frequent problem that occurs with our customers who use Microsoft Advertising is that they want to generate more traffic but are not able to…
Killing good ideas for better ones: The 4 phases of innovation
One of the hardest challenges in all innovation processes is keeping the focus on what’s most promising. As a result, it is quite a difficult…
Black Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
3 tips for increasing the quality of your product feed
If you pick a software solution for automating your text ads (such as AdEngine), you may want to roll out high quality content as fast…
A deeper look at Smart Shopping campaigns
Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
Challenge accepted: my first month @ smec
First of all, I have to admit that I had no idea what to expect. But I can tell you something: Taking this job and…
How lean can Lean Innovation really be?
You may have heard the Lean Management story about a lumberjack sawing a tree with a blunt saw. The core of this story is that…
Advanced Google Shopping Campaign Structures – Query Sculpting in 2026
Is this advanced technique for Shopping campaigns still working in 2026? This article was published back in 2019. In the wake of Performance Max -…
