Google Ads Automation Blog

Analytics • 5 Min read

Black Friday Google Ads Q&A: Expert insights for higher profits

With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation,…

Manuel Baudisch October 1, 2024 Sticky

Ecommerce • 7 Min read

Wake up: Your ROAS addiction won’t make you profitable!

Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…

Manuel Baudisch August 13, 2024 Sticky

Google Ads • 8 Min read

18 PMax secrets: Seasonality adjustments & more

When it comes to Performance Max (PMax) campaigns, there's always a lot more ground to cover. During my Q&A marathon after our most recent webinar…

Michael Ryan June 28, 2024 Sticky

Google Ads • 8 Min read

AI limitations in PPC: The human touch in Performance Max

Let’s talk about the elephant in the room: With the rise of PMax’s AI-driven advertising, what are the chances of technology replacing the human marketer? …

Manuel Baudisch May 14, 2024 Sticky

Google Ads • 11 Min read

Multi-dimensional Product Segmentation: Road to PMax success

The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era…

Manuel Baudisch March 5, 2024 Sticky

Google Ads • 7 Min read

Product scoring in PMax & more digital ads trends in 2024

If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…

Manuel Baudisch February 14, 2024 Sticky

Google Ads • 4 Min read

A champion’s guide to Search Ads 360

Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…

Marina Meiertöns November 30, 2021

Google Ads • 7 Min read

Responsive search ads vs. expanded text ads: What you need to know

Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…

Birgit Wimmer September 10, 2021

Ecommerce • 5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Google Ads Automation • 4 Min read

Boosting your Search performance with Keyword Sourcing is brilliant

Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…

Christian Kolb January 13, 2020

Ecommerce • 4 Min read

Black Friday Advertising – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…

Irene Ehrengruber October 24, 2019

Google Ads Automation • 3 Min read

3 tips for increasing the quality of your product feed

If you pick a software solution for automating your text ads (such as AdEngine), you may want to roll out high quality content as fast…

Christian Kolb October 21, 2019

Google Ads Automation • 4 Min read

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His…

Michaela Scharrer June 18, 2019

Google Shopping • 3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…

Michaela Scharrer October 3, 2018

Ecommerce • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

Google Ads Automation

Black Friday Google Ads Q&A: Expert insights for higher profits

Wake up: Your ROAS addiction won’t make you profitable!

18 PMax secrets: Seasonality adjustments & more

AI limitations in PPC: The human touch in Performance Max

Multi-dimensional Product Segmentation: Road to PMax success

Product scoring in PMax & more digital ads trends in 2024

A champion’s guide to Search Ads 360

Responsive search ads vs. expanded text ads: What you need to know

Stay focused: 3 long-term PPC automation results

Boosting your Search performance with Keyword Sourcing is brilliant

Black Friday Advertising – Prepping smartly for the holiday season

3 tips for increasing the quality of your product feed

“Keeping an Eye on Google’s AI Using Scripts” with Nils Rooijmans @ the Great Day for PPC Automation

Ecommerce Expo London recap: AI, machine learning and more

smec at dmexco 2018 – a recap

Solutions

Company

Resources

Get in touch

Follow us

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Curious about better results through
smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

Performance Max Optimization

Cross-Channel Advertising

Expert Services

Comparison Shopping Service

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Curious about better results through smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

Cross-Channel
Advertising

Expert
Services

Curious about better results through
smart product segmentation?