smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Google Shopping
The Google Shopping Blog
PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Google Shopping Performance Killers
Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce
Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Tips and Tricks for your Christmas AdWords campaigns
Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Google splits off Shopping to fulfill EU regulations
Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…
Smarter Ecommerce at dmexco 2017
Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Absolute Top Impression Share — What is it?
Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool
We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
HeroConf London: Most Innovative Talk
In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…
Join Us At The HeroConf London 2016
From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with…
