Advertising Fashion on Google Shopping: It’s Time to Automate
The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Google Shopping
The Google Shopping Blog
Why You Should Invest in Google Shopping
What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool
We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
HeroConf London: Most Innovative Talk
In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…
Join Us At The HeroConf London 2016
From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with…
Accelerated Mobile Pages For Ecommerce
On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
SMX East 2016: Optimize Google Shopping With The Help of Euclid
One of the world’s largest Search Marketing Conference and Expo is over: The SMX East 2016 took place on September 27-29 in New York. We…
How Local Inventory Ads Work With Google Shopping
As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
Recap: That Was The DMEXCO 2016
Yes, it was hot in Cologne at the dmexco - and not only because of the high temperature of 30° celsius! Over 50,000 visitors traveled…
Google Shopping Q&A – Part 2
Two weeks ago we published the first part of our Google Shopping Q&A which included 12 interesting questions from Quora, Reddit and the Google AdWords…
How to Set-Up Dynamic Remarketing in AdWords
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
How to Sell Custom Goods and Used Products on Google Shopping
Over the past several years, Google Shopping has evolved into an even more powerful channel for ecommerce—even for sellers of custom, hand-made, vintage, or used…
Google Shopping Product Feed: All Mandatory Attributes at a Glance
Content: What's inside? All mandatory attributes The Feed is the beating heart of your PLA campaign Quiz question: How many different attributes can a…
How to Become a Google Trusted Store
Contents The Benefits of Google Certification Preparing Your Team to Meet Google's Service Standards The Basics of Google Certification Technical Issues Involved in Becoming a…
How to Build Trust with Product Ratings
We understand how important product ratings are when building trust and building a retail brand. We understand these ratings help build trust. We know that…
How to Become a Google Premier Partner in 2023
Update 2023 Smarter Ecommerce, also known as smec, became a Google Premier Partner in 2016 for the first time and kept the status ever since.…
Product Descriptions: Elements And Specifications
No matter what you’re selling, your product descriptions have a huge impact on your bottom line. You need good photos, of course. Yet it’s equally…
How To Identify Winners And Losers In Google Shopping
Contents What are winners and losers? How to identify them and improve your Google Shopping Performance Take-home messages They are well known, and every…
HeroConf Philadelphia 2016 – Recap and Impressions
Ok, this might be a bit late for a recap, but I honestly need to say that the HeroConf Philadelphia was awesome and I really…
