How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Responsive search ads vs. expanded text ads: What you need to know
Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
Google Shopping title optimisation best practices: Does Google follow its own rules?
Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
Reboot your PPC strategy for 2021: what 2020 has taught us
2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…
9 best Google Shopping PPC automation tools
As Performance Max campaigns gain prominence in 2024, this article specifically addresses Standard Shopping campaigns. For those interested in learning more about Performance Max, we…
Innovation leads to change – change leads to success
Reinventing innovation at smec and how constant change is the only way moving forward Those of you, who are familiar with our blog articles revolving…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Browser data protection in 2021 is complicated
How advanced is data protection in 2021? Does your modern browser respect privacy and therefore not forward any personal data to unknown third parties without…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Expand your reach with Microsoft Audience Network
Since 2018, the Microsoft Audience Network (MSAN) has been available in the U.S. and other English-speaking countries such as the UK, Canada, Australia & New…
7 steps to mastering programmatic advertising
Editors note: This article has been updated in 2022 to reflect current developments in the world of programmatic advertising. 90% of digital ad spend in…
Analysing Google Ads data correctly: The role of ‘delayed conversions’
As the name already indicates, ‘delayed conversions’ are conversions which, for example, happen on your website but become visible at a later point in time.…
Testing the solution: AI-based bidding goes live in Google Shopping
In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about designing…
Black Friday will be a hell of a ride – make sure to plan accordingly (+Video)
Check out our PPC experts’ tips from our panel discussion which will help you reach your goals during Black Friday and beyond. https://youtu.be/phCyGnYteio We can…
Designing the solution: AI-based, item-level bidding automation in Google Shopping
In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Through the 2020 looking-glass: Google Shopping trends in a year of global crisis
2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…
How ecommerce businesses can prepare for the short and long term
Recent events have left many retailers scrambling to serve customers through digital channels. Although digital-first and multi-channel retailers have been able to pivot more easily,…
