Practical strategies for modern paid media: Lampenwelt’s Data-Driven approach
Ecommerce has had a wild ride over the past few years—think of it like an unexpected rollercoaster. We saw the dizzying heights during the pandemic,…
PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns
In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…
Hot PMax questions: best campaign setup, reporting, incrementality & more
There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
Ecommerce strategy for Black Friday & holiday season 2022
In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
Performance Max for retail: Your questions answered by an expert
For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…
Performance Max campaigns: Successful strategies for online retail
Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
We grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Is Google Analytics illegal? Here’s our take
The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Responsive search ads vs. expanded text ads: What you need to know
Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
Google Shopping title optimisation best practices: Does Google follow its own rules?
Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
