Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Responsive search ads vs. expanded text ads: What you need to know
Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
Google Shopping title optimisation best practices: Does Google follow its own rules?
Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
Reboot your PPC strategy for 2021: what 2020 has taught us
2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…
9 best Google Shopping PPC automation tools
As Performance Max campaigns gain prominence in 2024, this article specifically addresses Standard Shopping campaigns. For those interested in learning more about Performance Max, we…
Innovation leads to change – change leads to success
Reinventing innovation at smec and how constant change is the only way moving forward Those of you, who are familiar with our blog articles revolving…
2020 Black Friday performance report for Google Shopping
2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…
Browser data protection in 2021 is complicated
How advanced is data protection in 2021? Does your modern browser respect privacy and therefore not forward any personal data to unknown third parties without…
Google Analytics 4: cross-channel measurement, privacy & more
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Expand your reach with Microsoft Audience Network
Since 2018, the Microsoft Audience Network (MSAN) has been available in the U.S. and other English-speaking countries such as the UK, Canada, Australia & New…
