Whoop! Blog

Data Science | Ecommerce | Innovation | Machine Learning • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Analytics | Google Shopping • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Ecommerce | Google Shopping • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Michael Ryan April 22, 2020

Analytics | Google Shopping • 6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…

Michael Ryan April 2, 2020

Ecommerce | Google Shopping • 3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…

Michael Ryan March 3, 2020

Google Shopping | News • 5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in…

Oscar Linares November 12, 2019

Data Science | Ecommerce | Google Shopping • 7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…

Florian Chval August 27, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Google Shopping • 3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…

Michael Ryan October 24, 2018

Ecommerce | Google Shopping • 6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…

Michael Ryan October 4, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…

Karin Schallauer May 24, 2018