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Whoop!

Ecommerce | Google Shopping | Machine Learning  •  5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
Karin Schallauer February 8, 2019
Google Shopping  •  3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…
Michael Ryan October 24, 2018
Ecommerce | Google Shopping  •  6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
Michael Ryan October 4, 2018
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
Karin Schallauer May 24, 2018
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Karin Schallauer April 3, 2018
Ecommerce | Google Shopping  •  4 Min read

Black Friday in Review: Gateway to Google Shopping’s High Season

For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Irene Ehrengruber December 21, 2017
Ecommerce | Google Shopping  •  2 Min read

Market Expansion with Google Shopping

As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
Karin Schallauer December 4, 2017
Google Shopping | News  •  2 Min read

SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool

We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
Viljem Pitako March 15, 2017
Data Science | Ecommerce | Google Ads | Google Shopping | Machine Learning  •  3 Min read

Google Shopping & the Long Tail: A Google Ads Script to Detect Your Budget Eaters

We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a…
Karin Schallauer March 6, 2017
Ecommerce | Google Shopping  •  5 Min read

The Hidden Feature of Custom Labels

Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
Reinhard Einwagner February 1, 2017
Google Shopping  •  2 Min read

Whoop! is nominated for the SEMY Award

Great news! Whoop! is nominated for the German SEMY Award 2017. The SEMY Award is one of the most important awards in digital marketing. It will be awarded…
Viljem Pitako January 26, 2017
Google Shopping  •  3 Min read

New Google Shopping Countries

[UPDATE: All Beta countries are now live! That means there are 37 Google Shopping countries and it's a great time to start optimizing] Google…
Viljem Pitako January 25, 2017

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