Whoop! Blog | EN | smec - Smarter Ecommerce

Google Shopping | News • 5 Min read

Enhanced ABS just in time for the holiday season – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Michael Ryan November 20, 2019

Google Shopping • 4 Min read

Google Shopping with limited budgets: Three tips for managing your account

Limited budgets are always a constraint for sustainable growth in a Google Ads campaign, since it limits the number of auctions you can participate in…

Oscar Linares November 12, 2019

Data Science | Ecommerce | Google Shopping • 7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…

Florian Chval August 27, 2019

Ecommerce | Google Shopping | Machine Learning • 5 Min read

SportsDeal: With Whoop! and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …

Karin Schallauer February 8, 2019

Google Shopping • 3 Min read

Winner: 2018 Google Premier Partners Award for Shopping Innovation

At Partners Accelerate on October 16, 2018, Google called on Europe’s most elite digital marketing agencies, certified professionals, and tool providers to gather at…

Michael Ryan October 24, 2018

Ecommerce | Google Shopping • 6 Min read

Beyond Click Metrics

The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…

Michael Ryan October 4, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…

Karin Schallauer May 24, 2018

Ecommerce | Google Shopping | Machine Learning • 3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…

Karin Schallauer April 3, 2018

Ecommerce | Google Shopping • 4 Min read

Black Friday in Review: Gateway to Google Shopping’s High Season

For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…