Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
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PPC Optimization: Device Campaign Splits
The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
Google Shopping Optimization: +176% Conversions for Chal-Tec
About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Black Friday in Review: Gateway to Google Shopping’s High Season
For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Market Expansion with Google Shopping
As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool
We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
Google Shopping & the Long Tail: An AdWords Script to Detect Your Budget Eaters
We love Google Shopping — and we have a lot of experience with it. That's why we realized quite quickly that there is a paradigm…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who…
Whoop! is nominated for the SEMY Award
Great news! Whoop! is nominated for the German SEMY Award 2017. The SEMY Award is one of the most important awards in digital marketing. It will be awarded…
New Google Shopping Countries
[UPDATE: All Beta countries are now live! That means there are 37 Google Shopping countries and it's a great time to start optimizing] Google…
Advanced Google Shopping Campaign Structures – Query Sculpting
We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a…
The Whoop! Wizard
The Whoop! Wizard gives our customers more decision- and action possibilities. It helps you and our customer success managers to set up new Whoop!…