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Google Shopping

Ecommerce  •  4 Min read

Black Friday FAQs – Prepping smartly for the holiday season

Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally…
Irene Ehrengruber October 24, 2019
Google Shopping  •  7 Min read

A deeper look at Smart Shopping campaigns

Executive Summary: Smart Shopping campaigns can’t be compared to standard Shopping campaigns, as these are two different formats making use of different placements and ad…
Christopher Rogl October 15, 2019
Data Science | Ecommerce | Google Shopping  •  7 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting

We love to work with analogies because they help people understand even the most complex ideas and concepts. Let's start this article with a basic…
Florian Chval August 27, 2019
Google Shopping | News  •  3 Min read

SMX Munich recap: of benchmarks and seasonalities

On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known…
Karin Schallauer April 25, 2019
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per…
Karin Schallauer May 24, 2018
Ecommerce | Google Shopping | Machine Learning  •  3 Min read

Google Shopping Optimization: +176% Conversions for Chal-Tec

About Chal-Tec Founded in 2005 in Berlin, Chal-Tec is a globally active ecommerce company. A team of more than 500 professionals combines ecommerce…
Karin Schallauer April 3, 2018
Ecommerce | Google Shopping  •  4 Min read

Black Friday in Review: Gateway to Google Shopping’s High Season

For decades, US retailers have been building Black Friday into an offline sales paradise. It has now become a worldwide phenomenon, and one which has…
Irene Ehrengruber December 21, 2017
Google Shopping  •  6 Min read

Google Shopping Performance Killers

Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Karin Schallauer December 19, 2017
Ecommerce | Google Shopping  •  2 Min read

Market Expansion with Google Shopping

As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance…
Karin Schallauer December 4, 2017
AdWords Automation | Ecommerce | Google Shopping | News  •  3 Min read

Great Day Recap: Nathalie Nahai — Psychological Principles of Successful Ecommerce

Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the Great Day for PPC Automation, bestselling author Nathalie Nahai offers…
Karin Schallauer November 20, 2017
AdWords Automation | Google Shopping | Machine Learning  •  3 Min read

Great Day Recap: Frederick Vallaeys — Will the Robots take my PPC Job?

One of Google’s first 100 employees, Frederick Vallaeys helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider.…
Michael Ryan November 15, 2017
Google Shopping  •  3 Min read

Tips and Tricks for your Christmas AdWords campaigns

Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Karin Schallauer October 30, 2017

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