Along the customer journey: How data-driven attribution and game theory connect
Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
Ecommerce
5 major COVID-19 ecommerce trends & how you can respond
The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models have been challenged and replaced, while those with strong online presence…
New ABS filter options: How to make the most of sale price & price range
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…
3 strategies for retailers responding to COVID-19
And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
ABS bulk export/import: manage your ABS rules more efficiently
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Black Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
Advanced Google Shopping Campaign Structures – Query Sculpting in 2023
Is this advanced technique for Shopping campaigns still working in 2023? This article was published back in 2019. In the wake of Performance Max -…
PSD2 – The new European legislation in a nutshell
Update (31.10.2019):The technical implementation of PSD2 culminated in a lot of challenges for Payment Service Providers as well as retailers. Therefore, the European Banking Authority…
SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue
Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology. …
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
Beyond Click Metrics
The problem with focusing on classic Google Shopping click metrics like impressions, CPC, and CTR is that it can lead to tunnel vision for…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
