Google Shopping Blog

Google Shopping • 12 Min read

How to run Google Shopping alongside Performance Max in 2026

Article last updated 2026-01-28, 10:48 a.m. While Performance Max drives volume, running Standard Shopping alongside it creates a powerful hybrid strategy that regains control over…

Manuel Baudisch January 27, 2026 Sticky

Ecommerce • 7 Min read

Wake up: Your ROAS addiction won’t make you profitable!

Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…

Manuel Baudisch August 13, 2024 Sticky

Google Shopping • 6 Min read

Performance Max for retail: Your questions answered by an expert

For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…

Mike Ryan August 25, 2022

Google Shopping • 13 Min read

Performance Max campaigns: Successful strategies for online retail

Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…

Mike Ryan May 27, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

Update 2026: A fresh take on PMax and Standard Shopping Since this article was published, the PPC landscape has evolved rapidly, with AI-driven ad solutions…

Christopher Rogl December 13, 2021

Google Shopping • 4 Min read

Optimise your Google Shopping campaigns with profitability data

Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…

Christopher Rogl November 17, 2021

Google Shopping • 8 Min read

Google Shopping title optimisation best practices: Does Google follow its own rules?

Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…

Katherine Munro July 15, 2021

Google Shopping • 7 Min read

9 best Google Shopping PPC automation tools

Update 2026: A fresh take on PPC automation Since publishing this guide, the PPC landscape has evolved rapidly, with AI-driven ad platforms like Performance Max…

Mark Haupt December 22, 2020

Analytics • 6 Min read

2020 Black Friday performance report for Google Shopping

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity. For retailers, challenges in the face of…

Mike Ryan December 15, 2020

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Mike Ryan September 10, 2020

Google Shopping • 6 Min read

What ‘free product listings’ mean for the future of Google Shopping campaigns

On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…

Ali Saleh July 16, 2020

Analytics • 5 Min read

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…

Katherine Munro June 30, 2020

Analytics • 3 Min read

Shopping Insights additions: Get to know the ins and outs of your brands

Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…

Florian Chval June 23, 2020

Ecommerce • 4 Min read

New ABS filter options: How to make the most of sale price & price range

Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…

Mike Ryan April 22, 2020

Ecommerce • 5 Min read

Stay focused: 3 long-term PPC automation results

Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…

Mark Haupt April 14, 2020

Analytics • 6 Min read

4 new ways to explore your Shopping data in Whoop!

Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…

Mike Ryan April 2, 2020

Ecommerce • 3 Min read

ABS bulk export/import: manage your ABS rules more efficiently

Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…

Mike Ryan March 3, 2020

Google Shopping • 3 Min read

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…

Mike Ryan November 26, 2019

Google Shopping • 5 Min read

Enhanced ABS for your Shopping strategies – and more to come!

Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…

Mike Ryan November 20, 2019

Google Shopping

How to run Google Shopping alongside Performance Max in 2026

Wake up: Your ROAS addiction won’t make you profitable!

Performance Max for retail: Your questions answered by an expert

Performance Max campaigns: Successful strategies for online retail

Performance Max vs Smart Shopping: What to know

Optimise your Google Shopping campaigns with profitability data

Google Shopping title optimisation best practices: Does Google follow its own rules?

9 best Google Shopping PPC automation tools

2020 Black Friday performance report for Google Shopping

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

What ‘free product listings’ mean for the future of Google Shopping campaigns

“Opportunity Budget”: How to avoid ROAS optimization pitfalls in Google Shopping

Shopping Insights additions: Get to know the ins and outs of your brands

New ABS filter options: How to make the most of sale price & price range

Stay focused: 3 long-term PPC automation results

4 new ways to explore your Shopping data in Whoop!

ABS bulk export/import: manage your ABS rules more efficiently

Revealed: Amazon’s auction power in Google Shopping for 3 key industries

Enhanced ABS for your Shopping strategies – and more to come!

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Understand your PMax channels

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Curious about better results through
smart product segmentation?