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smec – Smarter Ecommerce

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News  •  2 Min read

Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more

On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for…
Dalibor Truhlar October 23, 2017
Google Shopping  •  4 Min read

Google splits off Shopping to fulfill EU regulations

Whether or not you’ve been following the EU Commission’s actions against Google, changes to Google Shopping are coming to you — if you sell or…
Michael Ryan September 28, 2017
Google Shopping  •  3 Min read

Smarter Ecommerce at dmexco 2017

Few conferences attract such a diverse crowd of ecommerce and digital marketing enthusiasts as dmexco does — a global business and innovation platform for representatives…
Karin Schallauer September 18, 2017
Ecommerce  •  4 Min read

Run More Effective Campaigns with Enhanced CPC

Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
Irene Ehrengruber September 6, 2017
Google Shopping  •  2 Min read

Absolute Top Impression Share — What is it?

Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you’re not alone, and that’s why Google…
Michael Ryan August 31, 2017
Google Shopping  •  5 Min read

Advertising Fashion on Google Shopping: It’s Time to Automate

The fashion and apparel retail industry, despite some high profile market exits, has experienced stable growth rates over recent years. According to the NPD Group…
Karin Schallauer August 30, 2017
News  •  3 Min read

Great Day for PPC Automation: An event for the entire industry – and the rest of the world

On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and…
Dalibor Truhlar August 14, 2017
Google Shopping  •  3 Min read

Why You Should Invest in Google Shopping

What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly…
Karin Schallauer August 9, 2017
News  •  2 Min read

smec @ Tabakfabrik: Great place to work, great place to innovate

On July 15th, 2017 we relocated our company headquarters to Tabakfabrik Linz, an architectural masterpiece built from designs by Peter Behrens, the leading representative of…
Dalibor Truhlar July 25, 2017
Google Shopping  •  2 Min read

SEMY Awards 2017: Whoop! wins Best Specialized SEA Tool

We’re happy to announce that we won Best Specialized SEA Tool at yesterday’s SEMY Awards Ceremony in Munich. For the third time in a row,…
Viljem Pitako March 15, 2017
Ecommerce  •  5 Min read

The Hidden Feature of Custom Labels

Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
Reinhard Einwagner February 1, 2017
Google Shopping  •  2 Min read

HeroConf London: Most Innovative Talk

In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our…
Viljem Pitako October 28, 2016
Google Shopping  •  2 Min read

Join Us At The HeroConf London 2016

From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with…
Viljem Pitako October 19, 2016
Ecommerce  •  9 Min read

Accelerated Mobile Pages For Ecommerce

On September 20, 2016, Google made a major step towards improving the user experience of searchers: search results on mobile got AMP'ed. AMP is the…
Viljem Pitako October 12, 2016
Google Shopping  •  2 Min read

SMX East 2016: Optimize Google Shopping 
With The Help of Euclid

One of the world’s largest Search Marketing Conference and Expo is over: The SMX East 2016 took place on September 27-29 in New York. We…
Viljem Pitako October 4, 2016
Ecommerce  •  6 Min read

How Local Inventory Ads Work With Google Shopping

As it relates to Retail, E-commerce conjures images of shoppers scrolling computer or mobile device screens for products. When something hits a shopper's fancy,…
Doris Kogler September 29, 2016
Google Shopping  •  3 Min read

Recap: That Was The DMEXCO 2016

Yes, it was hot in Cologne at the dmexco - and not only because of the high temperature of 30° celsius! Over 50,000 visitors traveled…
Kristina Ahrer September 22, 2016
Google Shopping  •  4 Min read

Google Shopping Q&A – Part 2

Two weeks ago we published the first part of our Google Shopping Q&A which included 12 interesting questions from Quora, Reddit and the Google AdWords…
Michaela Gapp September 1, 2016
Ecommerce  •  5 Min read

How to Set-Up Dynamic Remarketing in AdWords

Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
Viljem Pitako August 25, 2016
Google Shopping  •  4 Min read

How to Sell Custom Goods and Used Products on Google Shopping

Over the past several years, Google Shopping has evolved into an even more powerful channel for ecommerce—even for sellers of custom, hand-made, vintage, or used…
Michaela Gapp August 11, 2016

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