Data-informed decision making is a core opportunity – and challenge – for paid search experts in a fast-paced and constantly-changing business environment. Shopping is a…
Although the situation presents lots of uncertainties, we are convinced that the know-how and insights we have created over the last twelve years will allow…
Over the last couple of months, we have been working intensively on the integration of enhanced ABS functionalities (Advanced Bid Strategies features) into Whoop!. Our…
Life isn’t easy – especially if you are a SEA marketer maintaining Search accounts on a daily basis. Of course, Google Shopping gets all the hype, all…
The following text is a Christmas-themed fairytale inspired by our established innovation process here at smec and shows how innovation could actually go. Give it…
What should merchants expect from Amazon during the holidays in their Google Shopping auctions? Continued dominance. Beginning in November 2018, Amazon aggressively activated their inventory…
Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more…
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…